Glory Gains Gym

Members of Glory Gains can join the gym as part of a training group or individually to train in their preferred format. A 45-yard turf field, brand new equipment, and premier individual and group training spaces provide the tools everyone needs to succeed.

With the vision and work ethic of a small group, Glory Gains grew from four trainers and 100 members to 20+ trainers and 700+ members in less than a year.

So, how could Glory Gains Gym convey something so personal and build trust while staying in tune with the impersonal yet ubiquitous forms of modern business automation? Transparency. Glory Gains Gym wanted to a website that told people exactly what it was about: creating a family through fitness.

Colors are psychological — every color has an underlying meaning and sentiment. Glory Gains Gym took this to heart and muscle when choosing their color palette of orange and dark grey. The orange is associated with meanings of joy, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, freedom, expression, and fascination. Accompanying the orange is a subtle dark grey that gives a little grounding as opposed to the stark black you see frequently. Together these colors add a nice visual to the underlying meaning of Glory Gains Gym.Aa Bb Cc

Typography is one of the most important factors in a brand, but it’s also one of the most overlooked. People tend to take it for granted and just see letters and numbers. That couldn’t be further from the truth. Typography is paramount to a brand as it gives the feeling you want the audience to connect with. Glory Gains Gym went with a strong and bold Oswald to convey the feeling of strength and hard work. It’s bold enough to stand out from the crowd and not too bold that it seems unwelcoming.

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