How to Float to the Top Instead of Racing to the Bottom

How to go from rock bottom to the Top

When I was young, our milk was delivered in glass bottles and left on the doorstep for collection.

Warm milk has always turned my stomach, not the boiling milk in a hot chocolate, but the just off-cold temperature of milk that sits outside a fridge.

But an advantage of the milk sitting on the doorstep was that the cream rose to the top of the bottle. And if I got there first, before the birds pecked the foil lid to get at the cream, it was mine.

Sometimes I’d make a few little holes in the foil and drip the cream out to look like the pesky sparrows had breakfasted like a king instead of me.

So when I talk about floating to the top, I’m not talking about your dead goldfish, RIP, but the best bits of life, the top tier of experience.

There’s the creme de la creme, the mediocre middle that isn’t worth discussing and the race to the bottom.

You’ll look at your competitor’s offer and then price yourself a little lower in the hopes of securing the sale, but you’ll end up staying just above the water and reaching, if you’ll excuse the pun, saturation point and sink.

Then there is the danger that to fulfil your low offer, you’ll also lower your standards and either provide the bare minimum or try to provide more than your competitors, which has implications for your profits and, more importantly, for your state of mind.

Feeling at your best is difficult when you’re tired and broke.

And in your race to the bottom, you might not want to put the time and effort into eating properly. Food is often one of the first things to go when you’re at the bottom.

I don’t mean you don’t eat but that you don’t eat real food. You eat junk, and there is no such thing as junk food; there’s junk, and there’s food, and they are not the same thing.

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